CONCEPT ET TENDANCES  January 2007

POPAI 2006 - INNOVATION RULES
Between the 14th and the 16th of November 2006, the 160 exhibitors of the POPAI European Awards (Marketing at retail exihibition) have been visited by more than 7552 people. This sector of activity has always been an emerging and inventive one but this year the manufacturers have shown a special interest in finding more ecological and accesible solutions to ease work in the SMIs..

DRIVE-UP
Installing a large poster in a very high ceiling of a shopping mall or a supermarket used to require the use of ladders, stools or lift trucks and restricting the area to the public while changing the poster. Specialized in commercial billing and poster adevertising, the PLV-concept company from Brest, has come up with a revolutionary product, the DRIVE-UP. The disposal is innovative, yet, very simple: the motor enabling the roller poster profile to go up to 7m high is powered, through a simple touch, by the telescopic pole, containing a 9.6 volts rechargeable battery. No need for electrical installations in the ceiling, no need to close the area to the public either; changing a poster takes no more than a couple of minutes!
Presented at the Popai Awards, the MLS (Motorised Lifting System) extends the Drive-up’s technical capacities, by being able to lift a 30kg weight and a 6 sq. m. poster up to 10m high!

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TOP BILLING FOR DRIVE-UP
PLV Concept, an SMB from Brest specialised in billboards and advertising for points of sale, has just introduced to the market a product which revolutionizes billing. Dont climb up to change your posters, make them come down to you! PLV concept has finally solved the problem of hanging and changing posters at high level in shops and places open to the public (railway stations, airports, etc.). Thanks to Drive-up, a stand-alone poster lifting system, posters can be hung or lowered to the ground with ease (at weights of up to 9 kg and heights of up to 7 m). Before the emergence of drive-up, installing posters in superstores was subject to significant constraints: using a step ladder or scissor platform during which trading could be restricted or the store closed in the interests of safety. Now, with Drive-up changing posters is very simple and does not require any electrical installations. The innovation of Drive-up is the 9.6 V rechargeable power supply in the telescopic pole. This enables you to raise and lower the posters remotely from ground level in order to change them. Also, since the power supply is contained in the pole, the drive-up units can be placed anywhere in the ceiling as they have no need for electrical installations. The 3 main advantages of using Drive-up are: A considerable saving of time (2 minutes are sufficient for changing the poster). A single untrained person can easily change the poster during opening hours even in the presence of customers. Finally, operation is safe and secure because you no longer have to climb up to reach your poster, it comes down to you! Innovative and smart, Drive-up has already been adopted by many big retail companies (with already more than 10,000 installations). Patented in 2003, Drive-up has won the “Popai Bronze for innovation” prize and more recently the prize for “innovation of the year” at the Visual Com exhibition in Madrid. With the constant concern of meeting their customers’ requirements, PLV Systems decided to launch a new product: MLS (Motorized Lift System). It is similar to the Drive-up concept (restricted to 9 kg) but is intended for major billing or decoration surfaces. MLS can lift from 20 to 30 kilograms and can raise or lower posters measuring more than 60 square metres to more than 10 metres high. SLM overcomes the 9kg restriction of the standard drive-up (which is ideal for shops and supermarkets) and now offers up to 30 Kg lifting weight, enabling customers to display posters of up to square metres. This meets the requirements for displays in large public spaces where much bigger posters are necessary.